Laura, founder of Doing Good, consults across all areas of user centred design.
With experience spanning innovation, product development, service design and user research I take on a range of projects in the public and third sectors.
I can work with you to develop a new campaign, idea or product. I can explore and map your audience and the challenges they face, or convene a community to co-design a new service. I can help you get unstuck if you’re grappling a complex problem and aren’t sure what the next move should be.
I’m very adaptable in the way I work, but always employ a collaborative, user centric approach that values the experience of your users and your team first and foremost. We’ll work together to ensure we design the right solution, for everyone.
We can help you to…
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We believe it’s crucial to understand your audience, and we’ve found the best way to truly represent their needs is to involve them in co-creation. We can dive deep into the needs and challenges of your audience to produce insights for your work, and we can involve them in every stage of development to ensure our ideas are driven by lived experience.
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Not sure where to begin? We’re specialists at diving into spaces which at first seem a little tangled. We can help you frame your problem and opportunity, test your assumptions, and develop a roadmap forwards.
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Whatever your level of experience with innovation, we bring expertise in how to apply it and an extensive toolbox of methods which can be tailored to your team. We offer bespoke workshops, innovation cycles, and innovation strategy.
“Laura is an incredible designer with an uncanny ability to create stuff that people actually want”
“Laura consulted on a few of my projects, after I had recently started an innovation role within the NHS. Laura was able to quickly understand and adapt her methods to suit my departments needs. She empathised with the complexities of working with the NHS, and supported me to lead my team with confidence.
Laura is an expert in her field, yet uses a language that is familiar and easy to understand. She empowers her clients and equips them with the tools they need to make sustainable and meaningful change.”