Doing good user research

A foundation in user research for digital, product and content teams who want to better understand their users and improve their services, products, content and campaigns.

This six week course has been designed to cover foundational knowledge and best practice across the most widely used methods of user research for digital, product and content teams working in charities and the public sector.

By the end of this course you’ll be equipped with the skills, tools and knowledge you need to conduct user research at work. You will be able to use research to determine what problems you're trying to solve, what you should build, how well your offering works for your audience, and the impact of programmes and services

Each half-day session is held online with a cohort of peers, where you’ll apply what you've learn through small group activities. You'll take away templates and guidance for all the areas we cover, as well as an additional library of resources than you can access to keep building expertise. Our community of practice, and personal coaching from our facilitators, will help you continue developing as a user researcher.

What do we cover?

What do previous attendees say?

  • This course has been designed to give you a solid foundation in common methods of user research. You will learn:

    • The principles of good user research

    • Deciding what to test, and choosing your method

    • Best practice methods for designing and evaluating content

    • Methods for testing digital projects

    • Conducting research with participants who have lived experience

    • Analysing your research findings (with a focus on qualitative data)

    By the end of this course you’ll be equipped with the skills, tools and knowledge you need to conduct user research at work. You will be able to use research to determine what problems you're trying to solve, what you should build, how well your offering works for your audience, and the impact of programmes and services.

  • Anyone that works on something used by humans can benefit from skills in user research. This cohort of our user research course has been specifically designed for teams who work on digital products, platforms and content.

    Our course is only for participants working in the non-profit and public sectors or on social impact projects.

  • No. This course has been designed to be suitable for people who are completely new to user research, any many of our previous attendees had not had much experience in conducting their own research. We'll support you if you're just starting out, and provide a friendly and encouraging space to plan and conduct your first research activities.

  • If you've already got some experience with conducting user research, you can build on this in our workshops. Our activities are specifically designed to scale up depending on your experience and confidence with a given method, and if we have a range of skills in our course cohort we'll create groupings at a similar level so you can be sure you'll learn and develop in every session.

    Our course is designed to suit people who are beginners up to mid-level researchers. If you're not sure about where you fall or how suitable this course if for you, please do get in touch! We're always happy to chat.

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